1. ALL PROJECTS
Park Square
IDENTITY
Park Square Market is a new elevated food market opening in Albuquerque’s Uptown district. The branding referenced the iconic diamond shapes found in the architecture by way of texture and patterning and paired this with an intentionally minimal brand identity. This approach allows the food, architecture and interiors to sing while remaining calm, boutique and elegant.
LITTLE MADRID
IDENTITY
Little Madrid is a small Spanish market inside the broader Sawmill Market. Our creative direction drew inspiration from the vibrant cityscape of Madrid and the rich cultural tapestry of Spain, embracing art, design, history and food, to weave together elaborate and transportive references.
THE MANCHESTER
IDENTITY
The Manchester is a lively hotel in Lexington's historic distillery district. Described as "the first high-end hotel in the horse and bourbon capital of the world," The Manchester sits on the site of the historic Ashland Distillery – the city's first registered bourbon producer, which was established in 1865.
GRANDDAM
IDENTITY
Granddam (grandmother horse) is a three meal restaurant in Lexington, Kentucky in the new Manchester Hotel. We referenced the rich horse racing history of the area but approached it with a twist. The branding takes a playful approach and imagines the Granddam as the grandmother racing horse in her retirement. She no longer has to run for the roses, it's her time to kick back, have a glass of Bourbon, eat whatever she likes and lie down in the sun.
