The identity for Flora is designed to be memorable, eclectic and playful. Inspired by Mexican hand painted signage, it plays directly off the vibrancy of the space.

FLORA

KINDBODY

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THE MERCANTILE

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WEST

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LOCATION
Albuquerque, New Mexico
ROLE
Brand Identity
YEAR
2019 - Opening Soon
partners
Client: Heritage Hotels
F&B Consultants: JLG Hospitality
SELECTED PRESS

A from scratch, inspired Mexican kitchen using locally sourced ingredients. Wood, charcoal and rotisserie cooking are featured with a passion for clean, bold flavors.

The bar menu includes fresh juice cocktails, bottled and draft beer, agua frescas and fountain drinks.

The design of the space sets the tone with a bright fresh Mexican architectural palette that allows the food to be the star of the show and for color to come through in the food, art and branding

The restaurant is meant to feel fun, welcoming and encourage conversations and sharing of plates.

The identity for Flora is designed to be memorable, eclectic and playful. Inspired by Mexican hand painted signage, it plays directly off the vibrancy of the space.

The menu’s would be reflective of the tile mural allowing guests to take them home and frame it as artwork. Over time they will be able to collect enough menus to create their own custom artwork collage.