Immersing ourselves in the artistic essence of Madrid, we found ourselves captivated by the intricate beauty of hand-painted tiles that adorn the city’s streets. These tiles, each a work of art in themselves, became a source of inspiration that guided our creative journey. Just as these tiles tell stories through their intricate patterns, our concept weaves a narrative that is equally compelling.
Delving into the heart of Spanish culture, we discovered a treasure trove in the form of vintage packaging and advertisements. These relics from the past became windows into an era that was marked by a unique blend of creativity and elegance. Drawing from the colors, fonts, and design elements of these artifacts, our creative direction exudes an expressive charm that transports viewers to a bygone era while infusing a modern twist.
In essence, our concept transcends mere aesthetics; it becomes a journey through the essence of Madrid and Spain, bringing together diverse elements to create an identity that is both culturally rich and visually enchanting.