Little Madrid is a small Spanish market inside the broader Sawmill Market. Our creative direction drew inspiration from the vibrant cityscape of Madrid and the rich cultural tapestry of Spain, embracing art, design, history and food, to weave together elaborate and transportive references.

LITTLE MADRID

CHLEO, KINGSTON

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SAWMILL MARKET

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COMING SOON: CARIBBEAN HOTEL

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LOCATION
New Mexico
ROLE
Brand Identity
YEAR
2022
partners
Sawmill Market
SELECTED PRESS

Immersing ourselves in the artistic essence of Madrid, we found ourselves captivated by the intricate beauty of hand-painted tiles that adorn the city’s streets. These tiles, each a work of art in themselves, became a source of inspiration that guided our creative journey. Just as these tiles tell stories through their intricate patterns, our concept weaves a narrative that is equally compelling.

Delving into the heart of Spanish culture, we discovered a treasure trove in the form of vintage packaging and advertisements. These relics from the past became windows into an era that was marked by a unique blend of creativity and elegance. Drawing from the colors, fonts, and design elements of these artifacts, our creative direction exudes an expressive charm that transports viewers to a bygone era while infusing a modern twist.

In essence, our concept transcends mere aesthetics; it becomes a journey through the essence of Madrid and Spain, bringing together diverse elements to create an identity that is both culturally rich and visually enchanting.